RECKLESS TEAM

GOAT STYLE FOR HIKING? THAT'S RECKLESS!

Building identity through a character

The challenge: Reckless team a hiking team that doesn't really limits to hiking but to extreme adventures wanted a pet and a logo to represent what they are.
The process: I interviewed the customers, their vision and their activities with the team. They already knew they wanted a "Goat" the trick was to create the pet and logo to reflect what kind of people the group had. So "Ernesto la cabra" was created after 3 sketch proposals.

Delivery:

The team uses "Ernesto" for promotional materials an as identity. The logo was also used for business cards, endorsment letters and shirts.

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