One Click Digital
From too many clicks to 1 click.
The challenge: Reckless team a hiking team that doesn't really limits to hiking but to extreme adventures wanted a pet and a logo to represent what they are.
The process: I interviewed the customers, their vision and their activities with the team. They already knew they wanted a "Goat" the trick was to create the pet and logo to reflect what kind of people the group had. So "Ernesto la cabra" was created after 3 sketch proposals.