An App with a generational gap

The challenge:A regional news communication brand wanted to improve it's app,which until that point was web based. We were going to go native and UI design and UX was required for this project.

The process: The first step was to organize a stakeholder workshop in order to get the requirements for this project and to understand his vision and goals and realistic deadlines were set. Development was done somewhere else per request of stakeholder.

Delivery: End user research was done and with the data gathered the team and I created light-weight personas to keep on focus the user desires, pain points and touch points. After gathering the data wireframes were designed in Low-resolution and I did usability testing to test the user flows.At the end the client was happy with the result and the app is available now for download.

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