INFLECTION POINT branding

Storytelling to create a brand and identity

Changing a company culture from the inside

The challenge: Inflection point was growing and very fast. A company with a lot of young spirits that constantly was organizing initiatives, activities and keeping a magazine for it's employees. They wanted to develop an image that supported all this and... everything began with a robot
The process: through every process with this company I interviewed the employees, developed campaigns, created logos and pets and changed the layout of the company areas. The editorial design of the magazine also was under my leadership and different mobile and web projects that can be seen in this portfolio. Also I managed to initiate UX service for this company.

Delivery: All the time, everyday and upon project. Focused on results.

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